Supposing, now, that we could assume that the mere universal communicability of our feeling must of itself carry with it an interest for us (an assumption, however, which we are not entitled to draw as a conclusion from the character of a merely reflective judgement), we should then be in a position to explain how the feeling in the judgement of taste comes to be exacted from everyone as a sort of duty.
SS 41.The empirical interest in the beautiful.
Abundant proof bas been given above to show that the judgement of taste by which something is declared beautiful must have no interest as its determining ground.But it does not follow from this that, after it has once been posited as a pure aesthetic judgement, an interest cannot then enter into combination with it.This combination, however, can never be anything but indirect.Taste must, that is to say, first of all be represented in conjunction with something else, if the delight attending the mere reflection upon an object is to admit of having further conjoined with it a pleasure in the real existence of the object (as that wherein all interest consists).For the saying, a posse ad esse non valet consequentia, which is applied to cognitive judgements, holds good here in the case of aesthetic judgements.Now this "something else" may be something empirical, such as an inclination proper to the nature of human beings, or it may be something intellectual, as a property of the will whereby it admits of rational determination a priori.Both of these involve a delight in the existence of the object, and so can lay the foundation for an interest in what has already pleased of itself and without regard to any interest whatsoever.
["From possibility to actuality."]
The empirical interest in the beautiful exists only in society.
And if we admit that the impulse to society is natural to mankind, and that the suitability for and the propensity towards it, i.e., sociability, is a property essential to the requirements of man as a creature intended for society, and one, therefore, that belongs to humanity, it is inevitable that we should also look upon taste in the light of a faculty for estimating whatever enables us to communicate even our feeling to every one else, and hence as a means of promoting that upon which the natural inclination of everyone is set.
With no one to take into account but himself, a man abandoned on a desert island would not adorn either himself or his hut, nor would he look for flowers, and still less plant them, with the object of providing himself with personal adornments.Only in society does it occur to him to be not merely a man, but a man refined after the manner of his kind (the beginning of civilization)-for that is the estimate formed of one who has the bent and turn for communicating his pleasure to others, and who is not quite satisfied with an object unless his feeling of delight in it can be shared in communion with others.Further, a regard to universal communicability is a thing which every one expects and requires from every one else, just as if it were part of an original compact dictated by humanity itself.And thus, no doubt, at first only charms, e.g., colours for painting oneself (roucou among the Caribs and cinnabar among the Iroquois), or flowers, sea-shells, beautifully coloured feathers, then, in the course of time, also beautiful forms (as in canoes, wearing-apparel, etc.) which convey no gratification, i.e., delight of enjoyment, become of moment in society and attract a considerable interest.
Eventually, when civilization has reached its height it makes this work of communication almost the main business of refined inclination, and the entire value of sensations is placed in the degree to which they permit of universal communication.At this stage, then, even where the pleasure which each one has in an object is but insignificant and possesses of itself no conspicuous interest, still the idea of its universal communicability almost indefinitely augments its value.
This interest, indirectly attached to the beautiful by the inclination towards society, and, consequently, empirical, is, however, of no importance for us here.For that to which we have alone to look is what can have a bearing a priori, even though indirect, upon the judgement of taste.For, if even in this form an associated interest should betray itself, taste would then reveal a transition on the part of our critical faculty.from the enjoyment of sense to the moral feeling.This would not merely mean that we should be supplied with a more effectual guide for the final employment of taste, but taste would further be presented as a link in the chain' of the human faculties a priori upon which all legislation, depend.This much may certainly be said of the empirical interest in objects of taste, and in taste itself, that as taste thus pays homage to inclination, however refined, such interest will nevertheless readily fuse also with all inclinations and passions, which in society attain to their greatest variety and highest degree, and the interest in the beautiful, if this is made its ground, can but afford a very ambiguous transition from the agreeable to the good.We have reason, however, to inquire whether this transition may not still in some way be furthered by means of taste when taken in its purity.
SS 42.The intellectual interest in the beautiful.