At Apple， Jobs is a mercurial micromanager—some say nanomanager. Virtually every decision goes by him.
Heres a guy with enough savvy and brainpowerbrainpower n.智能， 智囊， 智囊团 to effectively hold down two CEO jobs at once—and do a pretty amazingamazing adj.令人惊异的 job at both. Weve listed him for his post at Apple， but of course Steve Jobs also runs Pixar， the animation company.
在苹果公司，乔伯斯是一位机智善变的微软经理。也有人说他是非线性方面的经理。事实上，每一项决策都是由他来制定的。
苹果公司的
首席执行官
这儿我们要给您介绍的是一位能够同时兼做两份首席执行官工作的能人。我们将他的任职公司写为苹果公司，而实际上史蒂文·乔伯斯同时还是PIXAR，一家蓬勃发展的公司的管理者。
Jobs arrested Apples slow death spiral and even put some oomph back into the pioneering computer firm he helped found. Coming in after a 1 billion loss in fiscal 1997， Jobs turned a 106 million profit—38 percent above Wall Streets consensus target. A lot of credit goes to a very simple idea： Make computers in different colors. Jobs was the only one who thought to make it happen. The colorful midpriced iMac has also succeeded by playing down the compatibility conundrum.
Apple positioned it as the machine for the Internet， where compatibility questions are no big deal. Behind the scenes， Jobs also streamlined the product line， reduced the head count， consolidated distribution， and slimmed inventory.
Meanwhile， over at Pixar， A Bugs Life nabbed a total 159 million in domestic box office， the highest domestic animatedanimated adj.活生生的， 活泼的， 动的， 愉快的 take since Toy Story and third highest ever， after Toy Story and the leader， The Lion King.
乔伯斯被苹果公司慢耗损螺线所吸引，他甚至为这家他帮助创立的公司付出了较大努力。1997年，在这家公司亏损达到10亿美元时，乔伯斯加入了苹果公司，之后他为公司赚取了1.06亿美元的利润，将38%以上的产品销往美国华尔街。许多成功的实践均来自于一个很简单的创意：例如让电脑换种颜色。乔伯斯是惟一的一个创意者和实践者。多色泽、中等价位的iMac的成功还在于它解决了计算机兼容性的难题。
苹果电脑定位于互联网，因为在互联网上兼容性并不是一个较大的难题。乔伯斯新改进了生产线，减少了磁头数，稳定了分布率，并且还减少了库存。
同时，乔伯斯在PIXAR公司也有出色表现，其在国内市场中占有总计1.59亿美元的收入，位居第三位，仅次于Toy Story 和领头羊Lion King 。
Business philosophy： “The technology isnt the hard part. The hard part is， Whos going to buy it？ How are they going to buy it？ How do you tell them about it？”
Headaches： Multifoldmultifold adj.多种的， 多方面的. Apple is still a pipsqueaksqueak n.尖叫声， 吱吱声， 机会v.发出尖叫声 to the Wintel Goliath. With less than 10 percent of the computer market， Apple needs to lure more software makers into producing programs for the Mac. The company has cut about as much as it can.
Now it has a tougher job： Make sales grow. And whats the followup？ Jobs probably also hasnt been spending as much as he should on research and development. Finally， where is his successor？ Pixar， a collegial place， can run without him—but what about Apple？ Not a good place for a boss who refuses to remove the “interiminterim n.中间时期， 过渡时期， 暂定” prefix from his CEO title.
运营理念：学习和掌握技术并不难。最难的是，谁将成为买家？他们将如何实现购买？公司将怎样向他们介绍自己的产品？
最头痛的事：多方面的。苹果公司仍然只是Wintel Goliath方面（意指微机的体系结构由MS-Windows操作系统和Intel的CPU组成）的小人物。其电脑市场的占有率还不到10%。苹果公司需要吸引更多软件制造商投入到多存取计算机的电脑编程方面生产。该公司已经在这方面做了许多力所能及的工作。
现在，他们又面临一个新难题：使销售业绩更上一个台阶以及接下来应该开发什么样的新产品？在研发新产品上，乔伯斯很可能还没有投入更多的精力。最后一个问题是，乔伯斯的继任者应该是谁？PIXAR公司是在一个大学云集的地方，它的操作和运营可以没有乔伯斯，可是苹果公司呢？为他找到接班人肯定是令老板头疼的事。
Management Style： At Apple， Jobs is a mercurial micromanager—some say nanomanager. Virtually every decision goes by him.
“At any time， 10，000 employees are wondering， ‘What would Steve say？’ not ‘What is the right thing to do？” said a former Apple exec. At Pixar， realizing that he isnt a film visionary， he leaves the experts to their knitting.
True story： Former Newton palmtop chief Sandy Benett told his underlings that the subsidiary would be folded back into Apple—before Jobs had made an official announcement. After the news leaked， Jobs fired Benett.
Financial reward： His Apple rewards are minimal—a salary of one dollar a year so that his family is eligible for the health plan. But his 69 percent share of Pixar is worth about 1.3 billion.
管理风格：在公司，乔伯斯是一位机智善变的经理。也有人说他是非线性方面的经理。事实上，每一项决策都由他来制定。
“在任何时候，一万名员工都会在考虑：史蒂文会怎么看呢？而不是：正确的做法应该是怎么样的？”苹果公司的前任首席执行官如此评价说。而在PIXAR公司，他则会放手让他的专家们自己潜心研究。
真实故事：前任牛顿掌上电脑负责人莎迪·伯耐特曾告诉手下人说，其子公司将被并入苹果公司。此事发生在乔伯斯尚未就此发表声明之前。该消息被泄露之后，乔伯斯便解雇了伯耐特。
财务奖赏：乔伯斯在苹果公司的报酬非常少——年薪只有一美元，这就足够使他的家人参加健康计划。但是乔伯斯占有PIXAR公司69%的股份，价值约为13亿美元。
乔伯斯以年薪一美元的待遇重新入主苹果公司，摆在他面前的难题令人难以想像，但熟悉苹果公司和整个市场的他不会轻易认输。虽然乔伯斯还有PIXAR公司这条退路，可以无后顾之忧，可是喜爱挑战是他们这些首席执行官们的秉性，苹果公司在危难之际授命于他，相信他不会让大家失望。