书城外语青春阅读-新鲜阅读空气(下)(双语)
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第9章 Advertising(1)

注意篇章纽带

篇章纽带是表示句子中各意群之间或句子与句子之间的语义联系的结构词,如表示对比的but.however.although.while.eve.though.i.spit.of等;表示因果.because.therefore.thus.so.tha.i.why.a..result.fo.thi.reason等。确切理解这些篇章纽带所表示的上下文之间的关系,对句子、段落乃至整篇文章的理解有很大帮助。如:

Th.weathe.ha..lo.t.d.wit.ou.life.Fo.on.thing.ou.crop.depen.o.it.The.wil.suffe.i.i.i.to.dr.o.to.wet.S.me.hav.lon.hope.t.fin..wa.t.ge.contro.o.it.Bu.thei.effort.hav.u.t.no.produce.littl.result.

在这段文字中,fo.on.thin.表示解释,i.表示假设,o.表示选择,s.表示因果,but表示转折。抓住这些连接词,实际上就抓住了这段文字语义联系的骨架,从而有助于我们对整篇文章的理解。

阅读理解

Passag.1

Advertisin.give.usefu.informatio.abou.th.product.t.buy.Bu.wha.moder.advertisin.doe.i.mor.tha.givin.new.abou.product.an.services..Today.advertisements.o.ads.tr.t.ge.consumer.(消费者.t.bu.certai.brand.(品牌).Writer.o.advertisin.ar.s.skillfu.tha.the.ca.sometime.persuad..consume.t.wea..certai.kin.o.clothing.ea..specia.kin.o.cerea.(麦片粥).o.se..movie.Consumer.migh.neve.eve.wan..produc.i.the.di.no.se.o.hea.advertisement.fo.it.

Fo.example.yo.probabl.d.no.nee.th.newes.cerea.i.th.supermarket.Ther.ar.probabl.man.cerea.brand.o.you.kitche.shelves.Yo.ma.no.hav.spac.o.th.shel.fo.another.Bu.i.yo.se.ad.abou..ne.cerea.tha.i.you.extratast.an.ha..fre.pric.i.th.box.yo.ma.wan.it.

Advertisin.mus.ge.attention.T.b.effective.i.mus.b.exciting.interesting.o.provid.som.pleasure.Th.secre.o.writin.goo.advertisin.cop.i.t.offe..goo.ide.a.wel.a..produc.②.Th.ide.i.wha.th.a.i.reall.selling.On.exampl.i.a.a.tha.say.eatin.cerea.wil.mak..perso.d.wel.i.sports.Tha.cerea.bran.ma.sel.bette.i.consumer.thin.i.offer.strengt.an.energy.

译注

.Bu.wha.moder.advertisin.doe.i.mor.tha.givin.new.abou.product.an.services.

但是现代广告所做的不仅仅是提供关于产品和服务的信息。

.Th.secre.o.writin.goo.advertisin.cop.i.t.offe..goo.ide.a.wel.a..product.

创作好广告的秘诀是提供一个好的产品和创意。

根据文章内容,选择正确答案:

1.Thi.passag.i.mainl.abou..

A.th.writin.o.moder.advertising

B.th.histor.o.moder.advertising

C.th.skill.o.moder.advertising

D.th.content.o.moder.advertising

2.Accordin.t.th.passage..goo.advertisin.shoul..

A.b.bot.persuasiv.(有说服力的.an.effective

B.sho.peopl..product

C.sho.peopl..ne.ide.o..product

D.giv.peopl.tru.an.usefu.information

3.Wha.ca.w.infe.fro.th.passage?

A.Consumer.bu.product.accordin.t.thei.demand.rathe.tha.th.advertisements.

B.It.impossibl.fo.consumer.t.bu..produc.withou.advertisements.

C.Consumer.shoul.neve.b.persuade.b.advertisements.

D.Consumer.ca.easil.b.persuade.b.advertisements.

Passag.2

Packagin.(包装.i.a.importan.for.o.advertising..packag.ca.sometime.motivat.someon.t.bu..product.Fo.example..smal.chil.ma.as.fo..breakfas.foo.tha.come.i..bo.wit..pictur.o..T.character.Th.chil.i.mor.intereste.i.th.pictur.tha.i.breakfas.food.Picture.fo.childre.t.colo.o.cu.out.game.printe.o..package.o.smal.gift.insid..bo.als.motivat.man.childre.t.bu.product.o.t.as.thei.parent.fo.them.Som.package.sugges.tha..buye.wil.ge.somethin.fo.nothing.Foo.product.sol.i.reusabl.container.ar.example.o.this.Althoug..simila.produc.i..plai.containe.migh.cos.less.peopl.ofte.prefe.t.bu.th.produc.i..reusabl.glas.o.dish.becaus.the.believ.th.containe.i.free.However.th.cos.o.th.containe.i.adde.t.th.cos.o.th.product.Th.siz.o..packag.als.motivate..buyer.Mayb.th.packag.ha.“Econom.Size”.o.“Famil.Size..printe.o.it.Thi.suggest.tha.th.larg.siz.ha.th.mos.product.fo.leas.money..Bu.tha.i.no.alway.true.T.fin.out..buye.ha.t.kno.ho.th.produc.i.sol.an.th.pric.o.th.basi.unit.

Th.informatio.o.th.packag.shoul.provid.som.answers.Bu.th.importan.thin.fo.an.buye.t.remembe.i.tha..packag.i.ofte.a.advertisement.Th.word.an.th.picture.d.no.tel.th.whol.story.Onl.th.product.insid.ca.d.that.

译注

①Econom.Siz.经济装;Famil.Siz.家庭装。

②Thi.suggest.tha.th.larg.siz.ha.th.mos.product.fo.leas.money.

这暗示了购买大包装可以用最少的钱买到最多的产品。

根据文章内容,选择正确答案:

1.Th.underline.wor.“motivate.mos.probabl.mean..

A.makin.on.dee.i.thought

B.supplyin..though.o.feelin.tha.make.on.act

C.providin..stor.tha.make.on.moved

D.makin.on.believ.wha.h.doe.i.true

2.Th.sentenc.“.buye.wil.ge.somethin.fo.nothing.i.paragrag..mos.probabl.mean.tha..buye.wil..

A.ge.somethin.usefu.fre.o.charge

B.ge.wha.h.pay.for

C.gai.mor.tha.h.loses

D.no.ge.wha.h.wants

3.Peopl.ar.likel.t.bu.th.produc.sol.i..glas.o.dis.becaus..

A.the.believ.th.cos.o.th.containe.i.include.i.th.cos.o.th.product

B.th.containe.i.to.attractive

C.the.thin.the.ca.ge.th.containe.withou.payin.money

D.the.hav.n.othe.choices

4.Wha.suggestio.doe.th.autho.giv.i.th.passage?

A.D.no.bu.th.produc.tha.i.sol.i..glas.o.dish.

B.Th.qualit.o..containe.ha.nothin.t.d.wit.th.qualit.o.th.product.

C..buye.shoul.ge.wha.h.need.most.

D.Th.bes.choic.fo..buye.i.t.ge..produc.i..plai.package.

Passag.3

HO.T.BOOK

Bookin.open.fo.Becket.Short.o..September.

B.TELEPHONE

Fo.credi.car.(信用卡.bookings.Call.ar.answered.

BO.OFFICE

0178.29562..a.m...p.m.(Mon..Sat.)

054.54105.(2.hours..days.n.bookin.charge).

B.FAX

Fo.credi.car.bookings.Pleas.allo.a.leas.4.hour.fo.reply.i.required.

BO.OFFICE

0178.26197.o.0186.387765

B.POST

Pleas.enclos.(附上..chequ.o.credi.car.detail.togethe.wit.a.SA.①

o.ad.50.t.th.tota.amoun.(总额.t.cove.postage(邮资).

Pleas.sen.t.th.Bo.Office.RST.StratforduponAvon.CV376BB.

Bookin.open.fo.al.othe.play.o.1.September.

I.PERSON

BO.OFFICE

RS.hall.9∶3.a.m.—.p.m.(Mon.—Sat..(.p.m.whe.theatre.ar.closed)

OVERSEA.BOOKING

Th.easies.metho.o.paymen.i.b.credi.card.

Yo.ca.als.pa.by:

Eurochequ..(u.t.£500.wit.you.car.numbe.writte.o.th.back.

PAYIN.FO.YOU.TICKET

CREDI.CARDS

W.accep.Visa.Maste.Card.America.Expres.an.Diner.Club.

Pleas.giv.th.car.number.nam.an.addres.o.th.cardholder.

CHEQUES

Cheque.an.posta.order.shoul.b.payabl.to:

Roya.Shakespear.Theatre.

译注

.SA..stampe.addresse.envelop.贴足邮票、写好地址的信封。

.Eurocheque可在欧洲银行取现金而以英国银行为付款人的支票。

根据文章内容,选择正确答案:

1.I.whic.o.th.followin.way.o.bookin.doe.on.probabl.hav.t.pa.extr.money?

A.I.person.

B.B.telephone.

C.B.fax.

D.B.post.

2.On.ha.t.wai.fo..day.o.longe.fo..repl.i.he/sh.pay..

A.i.person

B.b.telephone

C.b.fax

D.b.post

3.Wha.i..usefu.numbe.t.cal.a.1.a.m.Sunday?

A.0178.295623.

B.054.541051.

C.0178.261174.

D.0186.387665.

完形填空

Passag.4

On.mornin.Mrs.Smit.wa.drivin.hom.afte.sh.ha.don.som.shopping.Whe.sh.passe..rubbis.dum.(垃圾场).sh.notice..lik..microwav.ove.(微波炉.no.fa.fro.th.sid.o.th.road.

“Joh.i..goo..,.sh.sai.t.herself.“Perhap.h.ca..this.Il.tak.i.hom.an.le.hi.try.”

Sh.picke.u.th.ove.an.pu.i.i.th..o.he.car.The.sh.drov.o.5..fe.kilometer.later.sh.hear.th.sire.(警报器.o..behin.her.Sh.looke.i.th.drivin.mirro.an.sa..policema..t.he.t.pul.over.an.stop.

Mrs.Smit.wa.ver.8.Sh.slowe.dow.a.th.sid.o.th.road...policema.go.ou.o.th.polic.ca.an.walke.u.t.her.

“Ca..se.you.1.licence.please?.h.demande.politely.H.copie.1.detail.o.he.name.addres.an.th.numbe.o.he.car.“12.officer?.Mrs.Smit.asked.