During this tour of inspection，Mr.Gaw complimented the other man on his system of fabrication and told him how and why it seemed superior to those of some of his competitors.Gaw commented on some unusual machines，and the subcontractor announced that he himself had invented those machines.He spent considerable time showing Gaw how they operated and the superior work they turned out.He insisted on taking his visitor to lunch.So far，mind you，not a word had been said about the real purpose of Gaw’s visit.
After lunch，the subcontractor said，“Now，to get down to business.Naturally，I know why you’re here.I didn’t expect that our meeting would be so enjoyable.You can go back to Philadelphia with my promise that your material will be fabricated and shipped，even if other orders have to be delayed.”
Mr.Gaw got everything that he wanted without even asking for it.The material arrived on time，and the building was completed on the day the completion contract specified.
Would this have happened had Mr.Gaw used the hammer-and-dynamite method generally employed on such occasions？
PRINCIPLE 1：
Begin with praise and honest appreciation.
Chapter 23
How to Criticize—and Not Be Hated for it
Charles Schwab was passing through one of his steel mills one day at noon when he came across some of his employees smoking.Immediately above their heads was a sign that said “No Smoking.”Did Schwab point to the sign and say，“Can’t you read？”Oh，no not Schwab.He walked over to the men，handed each one a cigar，and said，“I’ll appreciate it，boys，if you will smoke these on the outside.”They knew that he knew that they had broken a rule—and they admired him because he said nothing about it and gave them a little present and made them feel important.Couldn’t keep from loving a man like that，could you？
John Wanamaker used the same technique.Wanamaker used to make a tour of his great store in Philadelphia every day.Once he saw a customer waiting at a counter.No one was paying the slightest attention to her.The salespeople？Oh，they were in a huddle at the far end of the counter laughing and talking among themselves.Wanamaker didn’t say a word.Quietly slipping behind the counter，he waited on the woman himself and then handed the purchase to the salespeople to be wrapped as he went on his way.
Public officials are often criticized for not being accessible to their constituents.They are busy people，and the fault sometimes lies in overprotective assistants who don’t want to overburden their bosses with too many visitors.
Carl Langford，who has been mayor of Orlando，Florida，the home of Disney World，for many years，frequently admonished his staff to allow people to see him，clamed he had an “open-door”policy；yet the citizens of his community were blocked by secretaries and administrators when they called.
Finally the mayor found the solution.He removed the door from his office！His aides got the message，and the mayor has had a truly open administration since the day his door was symbolically thrown away.
Simply changing one three-letter word can often spell the difference between failure and success in changing people without giving offense or arousing resentment.
Many people begin their criticism with sincere praise followed by the word “but”and ending with a critical statement.For example，in trying to change a child’s careless attitude toward studies，we might say，“We’re really proud of you，Johnnie，for raising your grades this term.But if you had worked harder on your algebra，the results would have been better.”
In this case，Johnnie might feel encouraged until he heard the word “but.”He might then question the sincerity of the original praise.To him，the praise seemed only to be a contrived lead-in to a critical inference of failure.Credibility would be strained，and we probably would not achieve our objectives of changing Johnnie’s attitude toward his studies.
This could be easily overcome by changing the word “but”to “and.”“We’re really proud of you，Johnnie，for raiseing your grades this term，and by continuing the same conscientious efforts next term，your algebra grade can be up with all the others.”
Now，Johnnie would accept the praise because there was no follow-up of an inference of failure.We have called his attention to the behavior we wished to change indirectly and the chances are he will try to live up to our expectations.
Calling attention to one’s mistakes indirectly works wonders with sensitive people who may resent bitterly any direct criticism.Marge Jacob of Woonsocket，Rhode Island，told one of our classeshow she convinced some sloppy construction workers to clean up after themselves when they were building additions to her house.
For the first few days of the work，when Mrs.Jacob returned from her job，she noticed that the yard was strewn with the cut ends of lumber.She didn’t want to antagonize the builders，because they did excellent work.So after the workers had gone home，she and her children picked up and neatly piled all the lumber debris in a corner.The following morning she called the foreman to one side and said，“I’m really pleased with the way the front lawn was left last night；it is nice and clean and does not offend the neighbors.”From that day forward the workers picked up and piled the debris to one side，and the foreman came in each day seeking approval of the condition the lawn was left in after a day’s work.
One of the major areas of controversy between members of the army reserves and their regular army trainers is haircuts.The reservists consider themselves civilians （which they are most of the time）and resent having to cut their hair short.
Master Sergeant Harley Kaiser addressed himself to this problem when he was working with a group of reserve noncommissioned officers.As an old-time regular-army master sergeant，he might have been expected to yell at his troops and threaten them.Instead he chose to make his point indirectly.