书城外语尽头处,生命更灿烂
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第32章 生命值得我们活下去 (6)

生活中没有阻碍,只有挑战。要想实现生活中的梦想,就要接受每一次挑战。在挑战中,我们会变得更加成熟、乐观和坚强。最终,你的许多愿望会成为现实,而你的人生也会收获快乐和幸福。

scrimp [skrimp] v. 过度缩减;节省;克扣

She had to scrimp and save to pay for her holiday.

她必须节省开支,以支付度假时的费用。

coddle ['kdl] v. 娇养;溺爱

Parents should not coddle their children.

父母不应该娇惯孩子。

essential [i'senl] adj. 必要的;基本的;本质的;精华的

Hard work is essential to success.

努力工作是成功的基础。

quota ['kwut] n. 配额;限额;定额

We fulfilled the quota in half the time.

我们只用一半的时间就完成了定额。

我的信仰更像是安全网,而不能成为我企盼美好生活的理由。

比尔的乐观使我很吃惊,特别是这和我的悲观情绪形成了鲜明对比。

我不再为将来的生活发愁了,而是开始享受生活。

So I had set my sights on realistic goals that would get me out of poverty.

set one's sight on:志在……

Things took a turn one day when I got a phone call.

take a turn:转变

39输赢不是争吵出来的

You Can' t Win an Argument

戴尔·卡耐基 / Dale Carnegie

Years ago Patrick J.O' Haire Joined one of my classes. He had little education, and how he loved a scrap! He had once been a chauffeur, and he came to me because he had been trying, without much success, to sell trucks. A little questioning brought out the fact that he was continually scrapping with and antagonizings the very people he was trying to do business with, if a prospect said anything derogatory about the trucks he was selling, Pat saw red and was right at the customer' s throat. Pat won a lot of arguments in those days. As he said to me afterward, "I often walked out of an office saying: 'I told that bird something.' Sure I had told him something, but I hadn' t sold him anything."

My first problem was not to teach Patrick J. O' Haire to talk. My immediate task was to train him to refrain from talking and to avoid verbal fights.

Mr. O' Haire became one of the star salesmen for the White Motor Company in New York.

How did he do it? Here is his story in his own words:"If I walk into a buyer' s office now and he says:'What? A White truck? They' re no good! I wouldn' t take one if you gave it to me. I' m going to buy the Whose-It truck.' I say, 'The Whose-It is a good truck. If you buy the Whose-It, you' ll never make a mistake. The Whose-Its are made by a fine company and sold by good people.'

"He is speechless then. There is no room for an argument. If he says the Whose-It is best and I say sure it is, he has to stop. He can' t keep on all afternoon saying, 'It' s the best' when I' m agreeing with him. We then get off the subject of Whose-It and I begin to talk about the good points of the White truck.

"There was a time when a remark like his first one would have made me see scarlet and red and orange. I would start arguing against the Whose-It; and the more I argued against it, the more my prospect argued in favor of it; and the more he argued, the more he sold himself on my competitor' s product.

"As I look back now I wonder how I was ever able to sell anything. I lost years of my life in scrapping and arguing. I keep my mouth shut now. It pays."

As wise old Ben Franklin used to say: "If you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent' s good will."

So figure it out for yourself. Which would you rather have, an academic, theatrical victory or a person' s good will? You can seldom have both.

Frederick S. Parsons, an income tax consultant, had been disputing and wrangling for an hour with a goverment tax inspector. An item of nine thousand dollars was at stake. Mr. Parsons claimed that this nine thousand dollars was in reality a bad debt, that it would never be collected, that it ought not to be taxed. "Bad debt. my eye!" retorted the inspector. "It must be taxed. "

"This inspector was cold, arrogant and stubborn," Mr. Parsons said as he told the story to the class. Reason was wasted and so were facts... The longer we argued, the more stubborn he became. So I decided to avoid argument, change the subject, and give him appreciation.

"I said, 'I suppose this is a very petty matter in comparison with the really important and difficult decisions you' re required to make. I' ve made a study of taxation myself. But I' ve had to get my knowledge from books. You are getting yours from the firing line of experience. I sometime wish I had a job like yours. It would teach me a lot.' I meant every word I said."

"Well. " The inspector straightened up in his chair, leaned back, and talked for a long time about his work, telling me of the clever frauds he had uncovered. His tone gradually became friendly, and presently he was telling me about his children. As he left, he advised me that he would consider my problem further and give me his decision in a few days.

"He called at my office three days later and informed me that he had decided to leave the tax return exactly as it was filed."

This tax inspector was demonstrating one of the most common of human frailties. He wanted a feeling of importance; and as long as Mr. Parsons argued with him, he got his feeling of importance by loudly asserting his authority. But as soon as his importance was admitted and the argument stopped and he was permitted to expand his ego, he became a sympathetic and kindly human being.

多年前,帕特里克·欧·海瑞参加了我的成人教育班。帕特文化水平不高,却很喜欢和人争论。他曾做过司机,之所以来向我求助,是因为他推销卡车没能成功。这是由一个小问题引发的——他总是不断地与客户争论而触怒他们。一旦对方对他销售的汽车稍有不满,帕特便会喋喋不休,没完没了。那段时期,帕特赢了不少场争论。正如他后来对我所说的那样:“我常常走出办公室便自言自语道:‘我好好地教训了他。’我确实教训了他,可我没有卖出想卖的车。”

我首先需要解决的不是教帕特如何去说话,最紧迫的是,我要帮他克制自己,避免争吵。

如今,欧·海瑞已经是纽约怀特汽车公司的销售明星。

他是如何做到的呢?让我们听听他自己是怎么说的:“如果我现在向某个客户推销,而他说:‘什么?怀特汽车?怀特汽车一点儿也不好。就算你白给我一辆,我也不会要的。我想买一辆某某牌汽车。’我就会说:‘某某牌的汽车确实是好汽车,如果你选择了那个牌子,肯定是不会错的。胡佛汽车是由知名厂家生产的,他们的销售人员也很出色。’”

“这样,他就没什么可说的了。根本没有争吵的空间。如果他说那个是最好的品牌,我随即表示认可,他就无言以对了。当我认同时,他不可能整个下午都谈论胡佛汽车的优点。当我们绕开话题时,我就会开始谈论怀特汽车的好处。”

“要是在以前,只要他刚一说出刚才那样的话,我就会变得暴跳如雷,一味地挑剔胡佛汽车的缺点。我越是争吵,就会越有利于胡佛汽车;而客户呢,他越是争吵,就越容易买我竞争对手的车。”

“现在回首往事,我怀疑自己卖不了任何东西。我把自己的生命浪费在争吵之中。我现在学会了闭住嘴巴,并且从中受益匪浅。”